4 cherished steps 

What is hammam?

Hammam is the Arabic word for “bath” or “bathhouse” used to describe the Roman-inspired public baths found along the Mediterranean and into North Africa, as well as the four-step bathing practice done within.

What is the cultural background of the hammam? 

With roots traced back to the Roman Empire’s public bathing complexes, the hammam is a result of Roman bathing culture merging with Mediterranean and North African cultures and traditions and the Islamic emphasis on cleanliness. Inspired, the Turks erected elaborate bathhouses (hammams) of their own with an emphasis on architecture and design.

Where do the four steps come from? 

Each step of hammam-style body cleansing extends from the natural resources and cultural traditions of the Mediterranean and North African region: the ubiquitous Mediterranean “green soap” made from olive oil remnants, the North African kessa glove exfoliation tradition, purifying clays like Moroccan Rhassoul and Tunisian Tfal and, of course, the region’s prized argan oil for nourishment and moisture.

An ancient ritual, reimagined

The bathhouse ritual at home

In ancient times, people visited bathhouses for personal hygiene (and to socialize and relax). Now that baths and showers are widespread, bathhouse practices risk extinction. We are honored to help preserve one of civilization’s oldest self-care rituals.