new era responsibility

People, planet, cultures, traditions

Central to our mission to preserve civilization’s finest self-care rituals is the belief that caring for people can’t be separated from caring for our traditions or environment — the very things that nurture us.

our Philosophy

Honor traditions and the cultures that built them

Remember all people, communities and cultures are connected

Innovate to preserve, adapt and wow 

our commitments

100% natural origin + responsibly grown ingredients

Certified organic ingredients whenever possible

COSMOS Organic certified formulas

Vegan and Cruelty Free certified

Fair trade suppliers whenever possible 

1% of proceeds go to environmental programs

Crafted with reverence for the cultures and traditions that honed this cherished ritual before us.

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