new era responsibility
People, planet, cultures, traditions
Central to our mission to preserve civilization’s finest self-care rituals is the belief that caring for people can’t be separated from caring for our traditions or environment — the very things that nurture us.
Honor traditions and the cultures that built them
Remember all people, communities and cultures are connected
Innovate to preserve, adapt and wow
our commitments
100% natural origin + responsibly grown ingredients
Certified organic ingredients whenever possible
COSMOS Organic certified formulas
Vegan and Cruelty Free certified
Fair trade suppliers whenever possible
1% of proceeds go to environmental programs
our Packaging
Curbside recyclable bottles + reusable pumps
Bottles made from infinitely recyclable aluminum and glass
FSC certified paperboard packaging
Crafted with reverence for the cultures and traditions that honed this cherished ritual before us.
The body cleansing ritual